A child in povery dies every three seconds

I can't believe my eyes when reading this article (see more). OFCOM, the British FCC, recently banned The Make Poverty History awareness advertisement in which the likes of rock star Bono and model Claudia Schiffer snap their fingers every three seconds, symbolising how often a child dies as a result of poverty somewhere in the world. This is sad. BTW, if you have not heard of the Make Poverty History, they are mostly known for their multi-day concerts where they help raise money for this good cause.